- Auditing the PMS (Property Management System) Protel and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Understanding how the PMS Protel is managed
- Understanding how the CRS and Booking Engine SynXis is managed
- Collecting statistics regarding historical and current business on the books
- Introducing to the Reservations and Revenue team and their understanding on the subject.
REVENUE and BUSINESS DEVELOPMENT TRAINING
- INTRODUCTION OF THE FUNDAMENTALS OF REVENUE MANAGEMENT, HOW TO RECOGNISE THEM, UNDERSTAND THEM AND ESPECIALLY HOW TO APPLY THEM.
- In-depth training on the importance of the fundamentals of Revenue Management to the current Revenue and Reservations Manager to develop her next step to Business Development Manager.
- Dealing with a pre- and post-refurbishment discussion regarding Market Segment, Sources and Channels as well as Forecast, Budget, Pricing and their components.
- Presentation of new markets and definition of those segments to all department heads, for the understanding of the definitions and names used and why some should be better understood and used as well as others should be closed or at least reduced.
- Clarification of the importance of how to create a Forecast and a Pricing strategy.
- Leading the entire team to understand the definition of Revenue Management.
- Clarifying how to apply the correct strategy with the right analysis, pre-refurbishment and post-refurbishment.
- Understanding the fundamental values of the Hotel Revenue Management and its benefits.
- Collecting statistics relating to historical and current data – To understand where the hotel is going, it is important to understand where the hotel has been.
First you learn from previous successes, so they can be repeated and
Then you learn from previous missed opportunities, so they never happen again.
- Recommending different ways in which Revenue Management can be applied, also taking into account all the hotel outlets (other sources of revenue besides the rooms, like the Restaurants).
- In-depth knowledge of the importance of the Forecast and creating it as accurately as possible.
- Daily review of reservations.
- Controlling the pick-up and rates, as well as booking pace and length of stay.
- Paying attention to the behaviour of walk-ins, no-shows and late cancellations.
- Understanding how to include overbookings in the sales strategy and how to manage any book-outs if they occur.
- Improving the existing dynamic rates and introducing the open pricing. A sales strategy during the renovation and a post-renovation. (Daily review of prices and availability on all the OTAs (Online Travel Agencies).
- Understanding how to implement Revenue Management using a variety of Distribution Channels.
- Understanding the complete functioning of the systems and its use in order to facilitate the work of the Revenue and Sales & Marketing Team, understanding the fundamental elements of the Hotel Revenue Management and its benefits.
- Using standards to improve communication with the customers both by phone and by mail.
- Improving standard definitions of the PMS (Property Management System) inputs – Protel – using the same language for everyone, effective and direct.
Summary report in writing of the above in order to clarify with the management the work done and to be done, including their daily, weekly and monthly tasks so that they can continue them in a consistent and productive way. Reports created ad hoc for the hotel.