GRAND HOTEL PARKER’S the oldest hotel in Naples, a symbol of elegance and hospitality of yesteryears. Since 1870 it has welcomed generations of travellers.
- Auditing the PMS (Property Management System) Protel and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Understanding how the PMS Protel is managed
- Understanding how the CRS and Booking Engine SynXis is managed
- Collecting statistics regarding historical and current business on the books
- Introducing to the Reservations and Revenue team and their understanding on the subject.
REVENUE and BUSINESS DEVELOPMENT TRAINING
- INTRODUCTION OF THE FUNDAMENTALS OF REVENUE MANAGEMENT, HOW TO RECOGNISE THEM, UNDERSTAND THEM AND ESPECIALLY HOW TO APPLY THEM.
- In-depth training on the importance of the fundamentals of Revenue Management to the current Revenue and Reservations Manager to develop her next step to Business Development Manager.
- Dealing with a pre- and post-refurbishment discussion regarding Market Segment, Sources and Channels as well as Forecast, Budget, Pricing and their components.
- Presentation of new markets and definition of those segments to all department heads, for the understanding of the definitions and names used and why some should be better understood and used as well as others should be closed or at least reduced.
- Clarification of the importance of how to create a Forecast and a Pricing strategy.
- Leading the entire team to understand the definition of Revenue Management.
- Clarifying how to apply the correct strategy with the right analysis, pre-refurbishment and post-refurbishment.
- Understanding the fundamental values of the Hotel Revenue Management and its benefits.
- Collecting statistics relating to historical and current data – To understand where the hotel is going, it is important to understand where the hotel has been.
First you learn from previous successes, so they can be repeated and
Then you learn from previous missed opportunities, so they never happen again.
- Recommending different ways in which Revenue Management can be applied, also taking into account all the hotel outlets (other sources of revenue besides the rooms, like the Restaurants).
- In-depth knowledge of the importance of the Forecast and creating it as accurately as possible.
- Daily review of reservations.
- Controlling the pick-up and rates, as well as booking pace and length of stay.
- Paying attention to the behaviour of walk-ins, no-shows and late cancellations.
- Understanding how to include overbookings in the sales strategy and how to manage any book-outs if they occur.
- Improving the existing dynamic rates and introducing the open pricing. A sales strategy during the renovation and a post-renovation. (Daily review of prices and availability on all the OTAs (Online Travel Agencies).
- Understanding how to implement Revenue Management using a variety of Distribution Channels.
RESERVATIONS TRAINING
- Understanding the complete functioning of the systems and its use in order to facilitate the work of the Revenue and Sales & Marketing Team, understanding the fundamental elements of the Hotel Revenue Management and its benefits.
- Using standards to improve communication with the customers both by phone and by mail.
- Improving standard definitions of the PMS (Property Management System) inputs – Protel – using the same language for everyone, effective and direct.
Summary report in writing of the above in order to clarify with the management the work done and to be done, including their daily, weekly and monthly tasks so that they can continue them in a consistent and productive way. Reports created ad hoc for the hotel.
THE BRYSON HOTEL is a energetic hotel in Clerkenwell,
a thriving neighbourhood in the heart of London.
- Auditing the PMS (Property Management System) RoomMaster and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Configuring and managing the PMS RoomMaster
- Setting up, implementing and managing the CRS and Booking Engine SynXis
- Setting up and configuring the Channel Manager SiteMinder
- Introducing the new Rate Strategy from Static to Dynamic
- Collecting and Qualifying Hotel Content for all Distribution Channels – OTAs and following implementation of the content
- Liaising with OTAs and the hotel in regards to pricing and strategy maintaining the rate parity with all of them
- Liaising with DMCs (Destination Management Companies) and TMCs (Travel Management Companies) in order to submit Negotiated and Corporate proposals
- Submiting Consortia rates to be uploaded onto our GDS
- Checking monthly commissions to be paid to OTAs and Travel Agencies
- Collecting statistics regarding historical and current business on the books
- Redefining Market Segmentation, Actions and Strategies for each segment
- Creating the Rate Strategy, Daily Pricing Strategy, Packages, Dynamic Packaging
- Creating and Implement Daily Revenue, Daily Pick-up Reporting, Weekly Strategy and Weekly Pick-up Reporting
- Implementing Group Quoting process for qualifying and quoting Group rates with the weekly discussion to implement group tracking and look at group business in the pipeline that will have a potential impact on room availability and Revenue pricing strategies.
- Studying and observing the comp set
- Training the Front Desk team to implement Revenue and Distribution Strategies
- Organising weekly Revenue & Distribution meetings in order to create and/or to implement the right weekly Strategy and analyse the Pick-up
- Assisting with the creation of the Annual Rooms Budget
- Making recommendations on Distribution Changes
- Working with the Hotel Team very closely
- Keeping the website up-to-date and refreshed when needed with new pages or new designs
- Helping with Social Media (when necessary) and publishing Newletters when requested
SPECIAL PROJECT
Acting Hotel Manager for 8 months, as a maternity cover. Then helping the ownership to find the right person for the management position after the previous Hotel Manager did resign when her maternity leave was over.
ROMEO HOTEL is a prestigious building dating back
from the last century in the Gulf of Naples.
- Auditing the PMS (Property Management System) Opera and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Configuring and managing the PMS Opera
- Implementing and managing the CRS and Booking Engine SynXis due to the affiliation with Small Luxury Hotels
- Collecting statistics regarding historical and current business on the books
- Introducing to the Reservations and Revenue team in order to create a tailor-made training to all of them
- Summary in writing of the above in order to clarify with the ownership the work done and to be done
- Bringing the full team up to speed in the understanding of the Revenue Management
- Appling the right Selling Strategy with the correct analysis
- Understanding the Hotel Revenue Management fundamentals and its benefits
- Collecting statistics regarding historical and current business on the books – To understand where the hotel is going, it is important to understand where the hotel has been:
1st to learn from previous successes, so they can be repeated and
2nd to learn from previous missed opportunities, so they are never repeated
- Collecting statistics regarding historical and current business on the books – To understand where the hotel is going, it is important to understand where the hotel has been:
- Discussing the different levels of Selling Strategies and how they can be manipulated to maximise the final Revenue
- Creating the Rate Strategy, Daily Pricing Strategy, Packages, Dynamic Packaging, Promotions and Offers working closely with the Sales and Marketing team
- Redefining Market Segmentation, Actions and Strategies for each segment – Many hotels either to not use Market Segmentation or they over complicate the process.
- Suggesting the different ways to apply the Revenue Management to the other outlets (Restaurants and SPA)
- Highlighting the importance of the Forecast and create it in the most accurate way (revising the daily Business on the Books, checking the Pick Up and the Rates)
- Understanding the new Dynamic Rate Selling Strategy (maintaining the rate parity on the OTAs)
- Studying and observing the comp set
- Understanding the importance of pushing a Qualified Hotel Content for all Distribution Channels
- Setting up and configuring the Channel Manager SiteMinder
- Setting up the two-way interface to connect PMS, CRS, Booking Engine and Channel Manager
- Introducing the new Rate Strategy from Static to Dynamic
THE RESERVATIONS TRAINING
After implementing the PMS, Booking Engine and the Channel Manager together with the two-way interface it is important:
- Understanding the full use of the implemented systems in order to improve the day to day job of the Revenue and Sales & Marketing team , understanding the Hotel Revenue Management fundamentals and its benefits
- Following the right standards to address the guests either over the phone and via email
- Having a proper standard communication through the PMS in order to facilitate every department understanding of the guests’ requests and details
- Keeping the same standards on the sell of the outlets to maintain a consistent approach from the guests’ point of view
- Restaurants and bar
- Wellness Centre
- MICE
- Finding the correct communication in order to present and sell the concierge information
Summary in writing of the above in order to clarify with the ownership the work done and to be done
VIGILIUS MOUNTAIN RESORT is an island up on a mountain
on the Monte San Vigilio/Vigiljoch, Italy.
- Auditing the PMS (Property Management System) Protel and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Configuring and managing the PMS Protel
- Implementing and managing the CRS and Booking Engine SynXis
- Collecting and Qualifying Hotel Content for all Distribution Channels – OTAs and following implementation of the content
- Liaising with OTAs and the hotel in regards to pricing and strategy maintaining the rate parity with all of them
- Collecting statistics regarding historical and current business on the books
- Setting up and configuring the Channel Manager SiteMinder
- Redefining Market Segmentation, Actions and Strategies for each segment
- Introducing the new Rate Strategy from Static to Dynamic
- Creating the Rate Strategy, Daily Pricing Strategy, Packages, Dynamic Packaging
- Creating and implementing Daily Revenue, Daily Pick-up Reporting, Weekly Strategy and Weekly Pick-up Reporting
- Implementing Group Quoting process for qualifying and quoting Group rates with the weekly discussion to implement group tracking and look at group business in the pipeline that will have a potential impact on room availability and Revenue pricing strategies
- Studying and observing the comp set
- Training the Front Office and Sales team to implement Revenue and Distribution Strategies
- Improving the collaboration with the Sales department for the creation of the new selling strategy including the unique packages and promotions
- Improving relationships with regular guests
- Organising weekly Revenue & Distribution meetings in order to create and/or to implement the right weekly Strategy and analyse the Pick-up
- Assisting with the creation of the Annual Rooms Budget
- Making recommendations on Distribution Changes
- Working with the Hotel Team
BLAKES LONDON is a timeless and beautiful world within a hotel.
It exudes fine living with a sense of drama.
- Auditing the PMS (Property Management System) Opera and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Configuring and managing the PMS Opera
- Configuring and managing the CRS and Booking Engine SynXis – affiliated to Design Hotels
- Collecting and qualifying Hotel Content for all Distribution Channels – OTAs and following implementation of the content
- Liaising with OTAs and the hotel in regards to pricing and strategy
- Collecting statistics regarding historical and current business on the books
- Implementating the Channel Manager SiteMinder
- Redefining Market Segmentation, Actions and Strategies for each segment
- Creating the Rate Strategy, Daily Pricing Strategy, Packages, Dynamic Packaging
- Creating and Implement Daily Revenue, Daily Pick-up Reporting, Weekly Strategy and Weekly Pick-up Reporting
- Implementing Group Quoting process for qualifying and quoting Group rates with the weekly discussion to implement group tracking and look at group business in the pipeline that will have a potential impact on room availability and Revenue pricing strategies
- Studying and observing the comp set
- Training the Front Office and Reservations Manager to implement Revenue and Distribution Strategies
- Working closely with the Sales and Marketing department
- Organising weekly Revenue & Distribution meetings in order to create and/or to implement the right weekly Strategy and analyse the Pick-up
- Assisting with the creation of the Annual Rooms Budget
- Making recommendations on Distribution Changes
- Working with the Hotel Team
KNOWLEDGE is your FUTURE, learning, growth and development of your skills and abilities lead you to acquire an outstanding experience.
The GRAND HOTEL VIA VENETO is decorated in an Italian Art Deco style
of the 30s, readapted to the modern taste of the eternal city of Rome.
- Auditing the PMS (Property Management System) Opera and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Configuring and managing the PMS Opera
- Implementing the RMS (Revenue Management System) iDeaS G2
- Lately setting up and configuring the new version iDeaS G3
- Implementing and managing the CRS and Booking Engine SynXis
- Collecting and Qualifying Hotel Content for all Distribution Channels – OTAs and following implementation of the content
- Liaising with OTAs and the hotel in regards to pricing and strategy
- Collecting statistics regarding historical and current business on the books
- Setting up and configuration of the Channel Manager SiteMinder
- Redefining Market Segmentation, Actions and Strategies for each segment
- Creating the Rate Strategy, Daily Pricing Strategy, Packages, Dynamic Packaging
- Creating and Implement Daily Revenue, Daily Pick-up Reporting, Weekly Strategy and Weekly Pick-up Reporting
- Implementing Group Quoting process for qualifying and quoting Group rates with the weekly discussion to implement group tracking and look at group business in the pipeline that will have a potential impact on room availability and Revenue pricing strategies.
- Studying and observing the comp set
- Training the Reservations team to implement Revenue and Distribution Strategies
- Closing collaboration with the Sales department for the creation of the new selling strategy including the unique packages and promotions
- Organising weekly Revenue & Distribution meetings in order to create and/or to implement the right weekly Strategy and analyse the Pick-up
- Assisting with the creation of the Annual Rooms Budget
- Making recommendations on Distribution Changes
- Working with the Hotel Team
FELLAH is a vibrant hotel just outside of Marrakech, Morocco.
Home to Dar al-Ma’mûn, an UNESCO recognised art centre.
- Auditing the PMS (Property Management System) Opera and Systems including OTA (Online Travel Agencies) and CRS (Central Reservation System)
- Auditing Rates and Availability on all OTA contracted channels
- Auditing Daily Reservations Activity Report
- Configuring and managing the PMS (Property Management System) Opera
- Configuring and managing the CRS and Booking Engine (Central Reservation System) Trust
- Introducing the new Rate Strategy from Static to Dynamic
- Collecting and Qualifying Hotel Content for all Distribution Channels – OTAs (Online Travel Agencies) and following implementation of the content
- Liaising with OTAs and the hotel in regards to pricing, strategy and payment (i.e. Booking.com, Mr and Mrs Smith, Expedia, Prestigia)
- Creating the Rate Strategy, Daily Pricing Strategy, Packages, Dynamic Packaging
- Redefining Market Segmentation, Actions and Strategies for each segment
- Studying and observing the comp set
- Working closely with the Sales and Marketing department to create new packages and promotions
- Training the Sales Manager/Hotel Manager/Reservations team especially on the importance of the correct way to enter reservations in all the details and the value of the use of those details
- Organising weekly Revenue & Distribution meetings in order to create and/or to implement the right weekly Strategy and analyse the Pick-up
- Making recommendations on Distribution Changes
- Working with the Hotel Team