In the last few years, the OTAs have been increasing their business at a very fast pace. Small independent boutique hotels can learn how to turn the table to their advantage without losing control. In this article, still very valid today, Emma Eversham from Big Hospitality explains how we can get the best from OTAs, creating the right strategy, staying on top of the commission rates and even how to behave like an OTA, to obtain the most of it.